Consumer awareness of the importance of nutrition’s potential lifestyle and health benefits is continuing to grow. To meet our Sponsors’ needs for a reliable partner in this exciting area, 4-Front are rapidly becoming established as a lead supplier of nutrition and nutraceautical research.

Claims Support

With the consumers’ demand for substantiated product information, together with increased regulatory interest, our Sponsors’ are looking to provide quality data for advertising and regulatory support. Areas of particular interest are:

• Skin Benefits
• Well Being
• Cardiovascular Health and Lipid Regulation
• Gastric Comfort

Quality of Life

Food is no longer seen as simply providing nutrition, many products are now offering lifestyle benefits. With our considerable experience in generating consumer perception data through questionnaire, interview and expert
assessment we can offer support in this area.

Consumer Perception

Using home placement or central location use tests, together with our characterised database, we can provide panels with specific consumer profiles to provide information on:

• Acceptability
• Habits and Attitudes
• Performance
• Preferences

These tests are equally applicable to both products and packaging.