4-Front Research has considerable experience in this area and we are able to offer techniques which include clinical evaluation, self perception and objective instrumentation for the assessment of a variety of parameters associated with the hair and scalp.

Our salons have experience with most hair care products including shampoos, conditioners, colours, perms and styling products.

Product Efficacy

4-Front has the experience and technological capabilities to provide clinical studies for determining product efficacy in the following areas:

• Dandruff
• Hair Growth
• Hair Strength
• Seborrhoeic Dermatitis

Hair Beauty

Our expert beauty assessors are trained to evaluate various characteristics, including:

• Colour Stability
• Condition
• Shine
• Thickness

Consumer Perception

With a large characterised database, we can provide brand loyal users and panels with specific consumer profiles to provide information on:

• Acceptability
• Habits and Attitudes
• Performance
• Preferences