Consumer acceptability of a product is paramount in its market success. With our extensive database we can recruit for brand naïve and brand loyal consumers to provide focused insight into your products in-use profile.

Consumer Perception

Using home placement or central location use tests, together with our characterised database, we can provide panels with specific consumer profiles to provide information on:

• Acceptability
• Habits and Attitudes
• Performance
• Preferences

These tests are equally applicable to both products and packaging.

Focus Groups

We can provide subjects with pre-specified product usage history and can group by socio-economic, demographic and ethnic background. Our facilitators will guide discussions and pursue novel ideas and areas of interest as they are raised by the group, ensuring your research questions are answered.

Expert Panels

Our expert consumer assessment panels are trained to rapidly generate data on a variety of product attributes, panels are tailored to suit individual sponsor requirements.

Questionnaire Design

With an in-depth understanding of consumer perception data, we are well placed to provide assistance with questionnaire design and analysis.